Look Matters Blog
Last week I had the pleasure to attend ‘The Gathering,’ a conference solely focused on developing cult brands. The Gathering was organized by The Cult, a Calgary based non-traditional advertising agency. The whole event was an ingenious idea from a content standpoint, but also a fine example of content marketing. I salute the folks at The Cult for establishing themselves as thought leaders in non-traditional advertising and aligning themselves with some of the top marketers in the country such as NHL, Saskatchewan Roughriders, Harley-Davidson, Urban Outfitters, Fremantlemedia, Red Bull, Calgary Stampede, Frank and Oak, Las Vegas Convention, WestJet, GoPro, FGL Sports, Pita Pit, Big Rock, TSN, Questus and two very fine authors Chris Malone and Denise Lee Yohn.