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Recent blog posts

Posted by on in Advertising

It’s Monday, and that means it’s time to gear up with the Monday Hot 5!

Posted by on in Strategy

So, how do you get an idea for a product?

Posted by on in Advertising

What do Dell, Nokia and Blackberry all have in common? Poor New Product Development (NPD). 

Posted by on in Advertising

Monday’s used to be the worst part of the week for most of us, but that was until the Hot 5 showed up!  It's clearly the best part of the new and improved Monday, right?

Posted by on in Social Media

It’s time for your favourite part of Monday, and I’m not referring to laughing at all your friends in other provinces as they complain about getting up an hour earlier.  It’s time for the Monday Morning Hot 5!

Posted by on in Advertising

After working in the creative industry for 10 years, I finally figured out what we do.

The main purpose of our work is to inspire.  

Posted by on in Social Media

It is Monday again, and while the weather is less than desirable, it’s time to heat things up with this weeks version of the Monday Hot 5!

Posted by on in Thank You

The never ending winter is just one of the reasons that I have been thinking about Hawaii this week. The thought of a warm beach is a bromide for the brutality of the bitter cold; but mostly Hawaii is on my mind for the wonderful way the Polynesians have for saying goodbye.

Posted by on in Business

Last week I had the pleasure to attend ‘The Gathering,’ a conference solely focused on developing cult brands. The Gathering was organized by The Cult, a Calgary based non-traditional advertising agency. The whole event was an ingenious idea from a content standpoint, but also a fine example of content marketing. I salute the folks at The Cult for establishing themselves as thought leaders in non-traditional advertising and aligning themselves with some of the top marketers in the country such as NHL, Saskatchewan Roughriders, Harley-Davidson, Urban Outfitters, Fremantlemedia, Red Bull, Calgary Stampede, Frank and Oak, Las Vegas Convention, WestJet, GoPro, FGL Sports, Pita Pit, Big Rock, TSN, Questus and two very fine authors Chris Malone and Denise Lee Yohn.

Posted by on in Social Media

Let’s take a trip back through time:  The year was 19… ummm… it was high school.  High school is one of those interesting times where you’re not only finding out a lot about yourself (and some things you’d like to forget), but you’re learning a lot about the world and how it works.