On a recent flight from Panama, I encountered three instances of what can be viewed as false advertising. All three companies, United Airlines, Jugo Juice and Nature Juice, are reputable businesses and I am sure their intention was not to appear dishonest. I will start by explaining what happened, and then discuss how these issues can be avoided by being authentic.
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Businesses of any size will create products with IP embedded in them, and considering the IP-related issues at the appropriate times in product development will benefit the business.