Look Matters Blog
Last week I had the pleasure to attend ‘The Gathering,’ a conference solely focused on developing cult brands. The Gathering was organized by The Cult, a Calgary based non-traditional advertising agency. The whole event was an ingenious idea from a content standpoint, but also a fine example of content marketing. I salute the folks at The Cult for establishing themselves as thought leaders in non-traditional advertising and aligning themselves with some of the top marketers in the country such as NHL, Saskatchewan Roughriders, Harley-Davidson, Urban Outfitters, Fremantlemedia, Red Bull, Calgary Stampede, Frank and Oak, Las Vegas Convention, WestJet, GoPro, FGL Sports, Pita Pit, Big Rock, TSN, Questus and two very fine authors Chris Malone and Denise Lee Yohn.
If you're visiting us for the first time, you're probably wondering what the heck the "hashtag" White Couch Session is. The #WhiteCouch Session is a very informal chat with good people who contribute to culture here in the community and who are quite active on the line! It is an opportunity to get to know someone a little more and to bounce ideas about current and trending topics, and really whatever floats their boat! We love our city and the people in it! And we feel like you should get to know these people! In the past, we've talked to Looker Kim Schmidt and The Kilted Broker himself, Mr. Jackson Middleton! In this installment, we talk with Mr. Ryan Holota, Marketing and Communications Manager at the Saskatchewan Science Centre!
My perception of the frantic pace of the modern world reached a new zenith this past week with the damn-near simultaneous birth, life, and death of Flappy Bird.
If you blinked, you may have missed it.
Flappy Bird is...scratch that... was, a game for your smart phone that rose like a rocket up the charts at the app store before it self-immolated at the hands of its creator in the moment of its greatest triumph.
So nice we had to have it twice!
If you’re like me you’ve heard of the popular messaging system Snapchat and sloughed it off as the latest and greatest way to get risque photos from strangers and friends, without any consequences. Snapchat works by allowing you to send a photo or a video to a friend that essentially “self destructs” giving the viewer only 10 seconds to appreciate the image or video before it’s gone forever. It sounds so terribly simple right?