Look Agency Blog
Creativity and zeal are Gregory Moore’s fuel for life; whether he’s engaging you in a discussion on the latest sporting news, enlightening you on the latest technology updates, or dialoguing about the newest innovations in marketing strategy, he cannot help but be energized and invested in whatever he is discussing. He has a long history of working in a team environment, making presentations, and managing projects throughout his sporting, business, and academic careers. Having graduated from the University of Regina with a BBA and a major in Marketing, he desires to bring new creative perspectives to all aspects of your marketing and promotional opportunities.
I don’t want to make too much of an assumption here, but I am pretty sure it’s almost summer. While the deluge of rain that we’ve recently had seems to spoil our excitement, July 1 is just around the corner. I like to approach it like it is its own New Years Day: I will make the same cliché list of goals, but this time the warmer weather will hopefully encourage me to actually meet them!
The advertising industry is very competitive, and thanks to television shows like Mad Men, it can be perceived as sexy and exciting to a lot of people. In addition, like any occupation that society looks at with celebrity status, there is a pressure to perform day in and day out. Advertising agencies work is their calling card, and one of the best assets of someone’s work is their originality.
Our world is changing at such a fast pace, it is hard to keep up. It used to be that when you were applying for a job, you would bring in your resume, have an interview and call some pre-loaded reference that you recommended. Now, the interview is only the beginning, as many different companies will learn all they can about you through digging into your jokes on Twitter, your thoughts on Facebook (if it's public), what you had for dinner on Instagram and much more. Employers do this because their employees ARE their business; they cannot be separated.