New Look, same company.

Natural Phentermine with the service due to go dwell in April 2015 in about 60 pharmacies in three North East London boroughs. Tremendous Rx Pharmacy its Free Diabetic Medication Program which a number of the most popular Kind II Diabetes medications to customers with a valid prescription from their doctor. As now we have highlighted a few weeks ago, Walgreens will now not part of the Categorical Scripts pharmacy network. I, apparently together with Audrey discover Specific Scripts to be a royal ache within the tuchas when they screw up a script.

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Posted by on in Business

Look Agency Inc is Saskatchewan’s premier marketing consulting firm. We are expanding our services to other regions in Saskatchewan and Canada and are looking for a New Business Development Specialist to join our team. Look is based in Regina and has been helping our clients achieve marketing success for over 10 years. Our future growth in 2015 and beyond requires a dynamic individual to help us grow our business and expand our markets.

You must have prior experience developing relationships with Owners, Presidents and General Managers of small to medium sized companies where you sold a product or service that was based on value and not on price. Strong closing skills and a willingness to prospect is essential to this position.


Your primary role is to generate a large quantity of new business leads and prospects for the firm according to a pre-defined set of client criteria. The new business developer generates research on prospects and assembles reports to use in attracting and inciting prospects interest in the agency. Also, the new business developer maintains the prospect database, makes and keeps appointments, cold calls leads and prospects, maintains and follows up on regular new business developer mailings to prospects, looks for new leads, creates prospect profiles, and stays up to date on correspondence relating to all prospect contacts. In the future this role will involve management of other new business development staff.



We would prefer candidates with at least 3 years of selling skills experience, however we will consider others that could prove they have the majority of the following

  • Have demonstrated skills for prospecting for new business
  • Grown existing accounts through relationship based selling
  • Managed account relationships
  • Comfortable attending Networking Events
  • Excellent oral and written communication
  • Above average organizational skills
  • Able to work independently, but also a very strong team player


  • Creating and implementing sales plans
  • Dealing with top decision-makers and multiple decision makers
  • Have sold and are comfortable in a commission based selling environment
  • Worked in a small company environment that is continually changing and growing
  • Past experience dealing with top level decision makers and comfortable calling on them


  • Managed a territory or book of business in the past
  • Meeting or exceeding sales quota and goals
  • Acquired new business through prospecting


  • Able to learn new things quickly
  • Able to adapt to new environment
  • Innovative thinker
  • Analytical problem solver
  • High level of customer service
  • Hard worker with strong work ethic
  • Responsible
  • Professional in appearance and approach
  • Ability to learn to sell new concepts or offerings
  • Demonstrated commitment to personal and professional growth
  • System tracking clients
  • Time management system


Past experience selling for an Agency, web sites or Internet marketing services moves you to the front of the line and for our immediate consideration.


Your desire and ability to make a minimum of $80,000 in the first year and the desire and commitment to make six figures and beyond is what we want to discuss. The successful candidate will receive a compensation package including base salary, exceptional commission program and company benefits. 

Next Steps

We have engaged Sandler Training to help us profile and select the best candidate for this position. 

Send your resume and a cover letter to

No phone calls or direct emails please. Only successful candidates will be contacted for next steps.

Posted by on in Business

An article by Donald Cooper, MBA...

Businesses all over the world whine that there’s no such thing as customer loyalty anymore… and they’re dead wrong.

Posted by on in Business

An article by Donald Cooper, MBA...

Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Customers demand value and every business promises it. But there’s a huge lack of clarity about what value really is. 

Posted by on in Business

An article by Donald Cooper, MBA...

When I was a teenager, girls who were “easy” were popular for all the wrong reasons.  But in business, being “easy” is a very good thing.  Staples, the office supplies retailer, has created a whole marketing campaign around being “Easy”.

Posted by on in Business

An article by Donald Cooper, MBA...

Customer “ownership” starts with a clear understanding of who our target customers are...and what they really want from us.  But trying to get inside their heads is not always easy.  So, here are our 4 simple questions that have worked powerfully for hundreds of our clients.  

Answering these questions, honestly and completely, will bring you a profound understanding of your customers and help you create hundreds of innovative “customer owning” service and marketing ideas.

Posted by on in Business

An article by Donald Cooper, MBA...

As a business speaker and coach I run into hundreds of businesses every year that are to trying to be successful by being mediocre, undifferentiated and boring.  They don’t have a chance…and they don’t even know it!

Posted by on in Business

Last week I had the pleasure to attend ‘The Gathering,’ a conference solely focused on developing cult brands. The Gathering was organized by The Cult, a Calgary based non-traditional advertising agency. The whole event was an ingenious idea from a content standpoint, but also a fine example of content marketing. I salute the folks at The Cult for establishing themselves as thought leaders in non-traditional advertising and aligning themselves with some of the top marketers in the country such as NHL, Saskatchewan Roughriders, Harley-Davidson, Urban Outfitters, Fremantlemedia, Red Bull, Calgary Stampede, Frank and Oak, Las Vegas Convention, WestJet, GoPro, FGL Sports, Pita Pit, Big Rock, TSN, Questus and two very fine authors Chris Malone and Denise Lee Yohn.

Posted by on in Business

An article by Donald Cooper, MBA...

Many businesses make the mistake of defining themselves by what they sell, or by how they do business today.  They’re internally focused and it’s all about them.  Central to my transformational work with companies is to have clients redefine themselves by how they HELP their target customers. This is a simple but powerful shift in thinking. 

Posted by on in Business

An article by Donald Cooper, MBA...

Hitachi, the excellent Japanese electronics company, has chosen as its brand positioning statement “Inspire the Next!” My own thought is that they’d be much better off with, “Creating the next!”  It’s great to be ‘inspired’, but we need to use that inspiration to actually ‘create’ something.  ‘Creating’ is the ultimate act of renewal.

hitachiBy “creating the next”, we’re no longer a commodity, beaten up on price.  We are now new, exciting, fresh and in front of the pack.

Are you “creating the next” in your business, in your market and in your industry...or would your company’s slogan more realistically be “Catching up to what was.”

What is the ‘next’ that you must create to be a profitable market leader in 3 to 5 years?  What does ‘the next’ look like in your industry or market?   Can you picture it?  Will you create it?  How much time do you even spend thinking about stuff like this?

So often, ‘the next’ is created by people who are new to the game.  They have no ‘unlearning’ to do.  They jump in and disrupt everything while the traditional players cry, “Unfair competition!

Sony never made a camera with film but are a market leader in digital photography, while Kodak is almost out of business.  Most of the internet travel sites have been started by folks who never owned a traditional travel agency.   

So, what are the most important things to do in your business, right now…

  1. To create the next ‘big idea’ in product or service innovation? Think ‘amazing’ here! What has never been done before?
  2. To create the next new way that you’ll communicate your compelling value in a way that ‘grabs’ your target customers, clearly differentiates you from your competitors and makes you famous?  Remember, if you can’t effectively communicate your value, it doesn’t exist.
  3. To create the next new business model that will transform your industry?  Think Costco, and Southwest Airlines.
  4. To create the next technology that will change how your industry operates? Think of how the internet has impacted the Travel Agency business and the music industry.
  5. To create the next level of operational efficiency that will give you a significant cost advantage over your competitors?
  6. To create an internal business environment that makes you the place that the best people in your industry want to work?

Just keep asking the one simple question that can transform your business, “What’s possible …and what’s next?”…then create “the next”.

Now, here’s the bad news.  If you’re not “creating the next” in these six key areas of your business, somebody else is and you’re falling behind.  And ‘behind’ is a very bad place to be. 

- Donald Cooper

Posted by on in Business

An article by Donald Cooper, MBA...

How to change the game and grow your bottom line.

Last week I had dinner with a friend who complained that in his business, the wholesale distribution of safety supplies, it's all about price and they struggle to make a decent profit.  He was looking for sympathy...and he didn't get any from me. What he got was a different way of looking at his business that may also be helpful to you if you're being pressured on price.

I told my friend that it's never all about price...unless you say it is.   I asked him what he'd have to do in his business to make it not all about price.  What additional value would he have to create and consistently deliver?  What unique products, services or information would it take to set his business apart? How might he change his entire business model to raise the bar and dominate his industry?

Or, conversely, what he would have to do to proactively make it all about price...and then to win that battle, profitably? 

Here are the two choices that most businesses have...

a)  To add some compelling functional, emotional or long-term financial value that makes it not all about price...or,

b)  To intentionally make it all about price and then become so efficient and so aggressive that you win that war,   

But most businesses would rather just carry on being be mediocre, being marginally profitable...and then whine about it.  So, here's what I told my friend, that may also be helpful to you...

1.  First off, I told him that maybe it isn't all about price...maybe he has just convinced himself that it is.

2.  Next, I reminded him that most business make the mistake of defining themselves by what they sell and by how they've always done. What they need to do is to redefine themselves, not by what they sell, but by how they HELP their target customers.  It's simple and transformational.  In my friend's case, they would stop defining themselves as "being distributors of workplace safety supplies" (who are constantly being beaten up on price), and redefine themselves as being in the business of helping companies keep their employees safe, healthy, alive and on-the-job.

Then, they will ask and answer two simple but powerful questions...

a)  “What kind of help do our customers need in any way related to keeping their employees safe, healthy, alive and on-the-job?  What products, services, information, education, increased awareness, training, coaching, reminders or encouragement do they need?"

b) “How can we actually deliver some of that help in a way that 'grabs' our target customers, clearly differentiates us from our competitors, makes us 'famous' in our industry...and grows our bottom line?"

3.  Workplace safety is a very big deal. Between 800 and 1000 Canadian workers die each year in work-related incidents. Over a million workplace injuries occur in Canada each year. The cost to families, to our economy and to individual businesses is staggering. To address this tragedy we don't just need safety equipment.  We need awareness and action.

So, to take the lead, we can hire one of North America's leading employee safety experts, on retainer, to do the following...

  1. Write a free, monthly E-Newsletter to educate our customers about safety issues and solutions, while positioning us as the knowledgeable and caring 'coach' in the field of industrial safety.
  2. Write articles on workplace safety, in the name of our business for industry magazines in the sectors we serve.
  3. Help design our 'best of class' website to deliver on-line safety info and solutions.
  4. Speak on our behalf at industry Conferences about the tragedy of workplace illness, injury and death...and how to get it right.
  5. Help us design our own Branded product line of safety supplies to give us superior, differentiated, higher margin products. Have those products produced for us overseas with our own Brand so that we are competitively priced on unique and superior products, while making a much bigger margin.  Depending on our current sales volume, we may have to buy up a competitor or two to get to the critical mass required for overseas production.  Of course, once we have created superior products and created our own Brand, we can then enter the USA or European markets.
  6. Help train our sales staff to sell safety solutions more effectively.
  7. Call on key accounts with our management and sales team to help them with major safety challenges.  For a fee, our 'expert' can perform Safety Audits for customers.
  8. Offer ‘best in class’ courses (for a fee) to train "Safety Officers" for businesses.  These courses can be customized to suit specific industries.  As demand for these courses expand, our 'expert' will train additional instructors to meet the demand.  This can become a significant profit center.

4. To promote 'workplace safety', and our own Brand, we will run small awareness ads in business and industry magazines each month showing how many people have been injured and have died on the job, in Canada, so far that year.  These 'shock ads' will raise awareness of workplace safety at the senior management level while reinforcing the need for our products, services and courses.  They will also get us talked about and interviewed in the media, thus positioning us as the concerned professionals.

As part of our commitment to safety, we can create an annual 'National Workplace Safety Awards' event at which companies are honoured for their success in creating safer workplaces.  This, of course, attracts more national and local media exposure for our business, raising us from 'expert' to 'celebrity' status.

Because we also sell safety vests for school crossing guards, we will run an annual Award for Canada's Best Crossing Guard.  Schools will support the program because it helps them get kids to respect and heed their crossing guards.  School children will write in to tell why their own favorite crossing guard should receive the honour. 

Once again, the media publicity for this event at the national and local level will be incredible with the winning crossing guard, the student who nominated him or her and an executive from our company being interviewed on national and local TV and in print media.

Through these kinds of activities, we elevate ourselves to being a respected national (or international) workplace safety Brand.  Is this a lot more work than running a mediocre safety supply distributorship that constantly complains about price competition and low profitability?  Absolutely...but creating something extraordinary is always more work than whining.

5.  Going the other way. Making it all about price... and winning that battle. Perhaps it really is all about price and creating an extraordinary national or international workplace safety 'Brand' is not the most profitable way to go.

If it really is all about price, we must become the most cost-efficient, aggressive player in the industry so that we can sell competitively and profitably.  Or, we actually undercut our competitors, driving their profits down to the point that they go out of business...or we buy them for cheap.

This is a very different business model that requires world-class purchasing, cost and inventory control, warehousing, order processing, picking and shipping. The business will have a transactional focus rather than a value-added relationship focus.

6.  Making a clear choice...or just doing nothing.  I've challenged my friend to ponder the alternatives and come up with a clear direction for his business.  At the same time, I challenge you to choose a clear direction for yours.  Will you choose to make it all about price and then compete efficiently and aggressively to win that battle profitably?

Or, will you redefine and differentiate your business to be truly extraordinary by delivering more help, more information, more expert advice, more value, more uplifting experiences, faster response time, higher performance, more unique products or services?  And then, will you find innovative ways to communicate that value, attract media attention and achieve celebrity status in your markets?

Specifically, what will you do to move from commodity, to expert and then on to celebrity? 

Whichever way you go, what expert help will you need to become remarkable...and will you commit to searching out that help and getting them on board?  Or, will you just be mediocre, get beaten up on price and whine?

But remember, in this highly competitive world, mediocrity is no longer an option.

- Donald Cooper

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