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Advantages of Having a Responsive Web Design

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 responsive web design

Seeing how mobile and tablet traffic is reaching 60% of overall traffic on our client sites , such as shown above, I thought it would be a good time to write another blog post that explains responsive web technology.

A responsive website is one that adapts itself to the screen size of the device it is being viewed on. Unlike mobile sites, a responsive website doesn’t care if you are on a desktop or a phone or what operating system you have. All it cares about is what's the width of your screen. The advantage of this approach is that you need only one website which is not the case with mobile sites that also require desktop versions. The disadvantage of a responsive site is that it can be slower than a mobile site due to its requirement to handle multiple screen sizes.

 What still surprises me is that even though many companies know that their customers are accessing their sites with their mobile devices they are slow to respond to the demand, pun not intended. 

Not having a responsive or mobile web design means frustrating your customers and possibly losing your business to your competitors. As the number of people using mobile devices increases, the importance of having a responsive web design is becoming even more critical.  Whether it’s browsing through your products or services or doing online shopping, one thing is for sure, mobile devices are fast taking over.

As a Regina website design company we have put together some of the benefits of having a responsive web design for your business:

Offers a Better User Experience

With a responsive web design users no longer need to go through the trouble of shrinking or zooming the text and images on the website. Rather, all the content of the website automatically adjusts itself to the size of the screen the user is viewing, making it easier to navigate and scroll.

More Manageable

Rather than having two websites, one for desktop and the other for mobile devices, having a responsive web design on a single website allows business to manage their SEO campaigns on a single platform. Having a single website will not divide your customers, and will reduce your costs since now you have to take care of just one website rather than separate ones for different devices.

Stay Ahead of the Competition

Many web marketers declared 2013 as the year of responsive web design, and if you are still looking for Regina web design services, you should give us a call. It is true that more and more of your target audience is using mobile devices to search for products and services and make purchases. However, it is also true that many of your competitors are not mobile friendly. Therefore we can help you attract and convert more visitors into customers. 

Look is a full-service Regina based advertising agency that offers great website design and development services that are sure to convert your visitors into buyers.

To get a custom made responsive web design, get in touch with one of the best web design service companies in town. You can get in touch with us by emailing us at info@lookmatters.com, or better yet, give us a call at 306-757-4686.

Zlatan developed his first commercial website in 1999 for the faculty of Physical Education at SIAST. Since then he has been involved in development of more than 200 websites and numerous desktop, web and mobile applications. Zlatan’s approach to every project is client-centric with emphasis on sustainability following the project completion.


In addition to his work at Look Matters, Zlatan teaches New Product Development, Online Marketing and Social Media courses at the Continuing Education Program at the University of Regina. He has also conducted seminars on Relationship Marketing, Social Media and Emerging Online Strategies for the members of the Regina Chamber of Commerce, Saskatchewan Trade and Export Partnership and Canadian Association for Family Enterprise.


Zlatan has a degree in Electronics Systems Engineering from U of R and a diploma in Computer Engineering Technology from SIAST. Zlatan serves as a member of an advisory board for Electronics Systems Enginering program at SIAST.

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