In the current and emerging markets of intense competition, businesses capitalize on any opportunity that presents itself; leveraging their strengths to create a sustainable competitive advantage. Technology is one of those platforms that provides infinite possibilities.
One such possibility and question that companies face is whether they should develop a website or opt for a blog instead?
As a full service marketing and website design company in Saskatchewan, Look Agency recommends combining the best of both worlds! Why pick one when you can incorporate the two seamlessly, creating a complete experience for the customer while enhancing your business.
Your Website: A Window To A Company’s Soul?
This is the era of consumerism. Individuals want to know more about the name behind the brand; what their values are, what they stand for, and so on. A company’s website is an integral part of their public image, providing information and other significant details.
Furthermore, your website can be the mark of a futuristic company with high levels of professionalism. While some marketers and business owners believe that it is a static platform that limits the interactivity between customers and businesses, we at Look Agency respectfully disagree.
Innovation On A Whole New Level: Responsive Web Designs
Gone are the days when websites were a “once and done” thing. With stunning and sophisticated layouts, high-tech designs and advanced development, your website is no longer static. Our web developers are skilled in designing a unique experience that will increase customer engagement and keep them returning to your website.
Check out some of our web development works right here.
Blogs: The Emerging Online Diary
Since the 90s, the creation of blogs has been on the climb. Its dynamic nature and reverse chronological ordering is ideal in building a connection with the reader. Want to increase the credibility of your brand? Blogs are a great way to go!
Google & Other Search Engines Love Blogs!
Because blogs tend to be updated on a regular basis and contain more relevant information, they get ranked higher by search engines. For you, this means more traffic and the opportunity to boost sales!
People & Prospective Customers Love Blogs!
If your web page can offer information that adds value to the customer, you have yourself a loyal follower. From that point on, it becomes easier to make that desired transition from a prospective customer to a habitual buyer. That’s a trick that many businesses have mastered! The necessary components are; the right keywords, quality content with high value, and relevance of data. Combine all of these crucial elements and you are good to go!
All in all, there is no one correct approach, however, as experts in this area, we recommend going the whole nine yards and incorporating a blogging section on your website. Keep it current and interesting, and watch your rankings go up!
Call us at 306-757-4686 or drop us an email at email@example.com. We love hearing from people, and we’ll get back to you for sure!