In the previous new product development (NPD) chapters we discussed the process of idea generation and screening. Now I will elaborate a process of creating a prototype called Concept Development & Testing phase.
Look Matters Blog
On a recent flight from Panama I encountered three instances of what can be viewed as a false advertising. All three companies, United Airlines, Jugo Juice and Nature Juice were reputable businesses and I am sure their intention wasn’t to appear dishonest. I will first tell you what happened and then we will discuss how these issues can be avoided by being authentic.
Businesses of any size will create products with IP embedded in them, and considering the IP-related issues at the appropriate times in product development will benefit the business.