When was the last time you truly believed that your new phone was a major improvement from its predecessor? For me, it was when I upgraded from my Blackberry Pearl to Samsung Galaxy S. That was in 2010 and my current phone doesn’t do that much more than my first Android device. Therefore I am overdue to be excited about my phone again!
Look Agency Blog
It's happening again as I write this; Apple is announcing the new iPhone to all sorts of different pandemonium. The crowds have been gathering outside Apple's flagship 5th Ave store in NYC for over a week now in anticipation of the rumoured September 20th launch.
This time around, Apple is launching 2 phones - the iPhone 5C and the iPhone 5S. Now whatever your take on whether or not the new fingerprint scanner is necessary in a phone - I know there's a lot of you going to be terrified that the NSA could have access to your biological data - or the fact that you can get an iPhone in a new strawberry pink colour/flavour, one thing stays the same; Apple (still) commands an audience.