New Look, same company.

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Subscribe to this list via RSS Blog posts tagged in Brand

Posted by on in Strategy

One of the most difficult things in business is determining what price to sell your products or services for. In most cases, businesses base their prices on the cost of production, as they are unsure of the value they provide. For example, a jewelry maker may sell their jewelry at (x) times the price of silver. In another example, an accounting firm will figure out that they are paying a bookkeeper $25/hour, and thus bill out $75/hour as per the rule of thirds. If you aren’t familiar with the rule of thirds, it states that the revenues are made of three equal parts: cost of production, overhead and profit. No matter what multiple is used, businesses that do this are selling commodity instead of value.

Tagged in: Advertising Brand Brands

Posted by on in Advertising

The advertising industry is very competitive, and thanks to television shows like Mad Men, it can be perceived as sexy and exciting to a lot of people. In addition, like any occupation that society looks at with celebrity status, there is a pressure to perform day in and day out. Advertising agencies work is their calling card, and one of the best assets of someone’s work is their originality.

Posted by on in Strategy

If you have been following my previous NPD chapters, you already have a number of product/service ideas. So how do you decide which ones to follow through on?  

Posted by on in Business

Your brand is a symbol by which your customer recognizes your company, your product, services and above all your reputation. You company works hard in order to make customers happy with the products and services they provide.  It’s is then your brand that associates your products and services with the reputation and loyalty you’ve earned from your customers.

Posted by on in Culture

Growing up I was a huge fan of Disney and all of their stories.  I’m not exaggerating when I say that I watched the cartoon Robin Hood with the fox at least twice a day in my childhood.   In fact, I used one of the songs from that movie in my wedding! I can recall being in awe of the Little Mermaid, the Lion King, and Aladdin when I saw them in the theatre for the first time.  Needless to say, like most of us, I have a very special and nostalgic place in my heart for Walt Disney and one of their stories. 

Posted by on in Advertising


I don’t know about you, but pick-up lines never worked for me.

Despite their dubious merit, they are pretty pervasive.

My prudish pride prevented me from having "pick-up lines" or “come here often” in my Google search history, but when I surreptitiously searched the App Store there were more than 140 apps available to serve me up a steady stream of zingers like: “Do you have any raisins? How about a date?”.

Rather than debate whether, “If time were beauty, you would be eternity”, is an effective tool to meet Mr. or Ms. Right, let’s pivot to the point of this blog.

Posted by on in Social Media


Social Media today is like what television was like in the 50's. The medium is new and evolving. The way we are using Twitter and Facebook today is not how we will be using it in five years.

Despite being a new road; a rut has already emerged in how many brands use their social media channels - right next to the deep groove that is baby photos on Facebook and artsy food shots on Instagram.

Posted by on in Social Media

b2ap3_thumbnail_TenilleArts_LendUsYourBrand_Infographic_Web-Blog-small.jpg

In June 2013, we launched the Lend Us Your Brand campaign with the goal of helping a local business, person and/or organization elevate their brand on-line.  We received an overwhelming response to this campaign and in the end spent one month working alongside Weyburn's own Country pop singer/songwriter Tenille Arts.  The results from this campaign speak volumes about the power of being social ... what can we do with YOUR brand?


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