New Look, same company.

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Subscribe to this list via RSS Blog posts tagged in Business

Posted by on in Business

An article by Donald Cooper, MBA...

Businesses all over the world whine that there’s no such thing as customer loyalty anymore… and they’re dead wrong.

Posted by on in Business

An article by Donald Cooper, MBA...

Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Customers demand value and every business promises it. But there’s a huge lack of clarity about what value really is. 

Posted by on in Business

An article by Donald Cooper, MBA...

When I was a teenager, girls who were “easy” were popular for all the wrong reasons.  But in business, being “easy” is a very good thing.  Staples, the office supplies retailer, has created a whole marketing campaign around being “Easy”.

Posted by on in Business

An article by Donald Cooper, MBA...

Customer “ownership” starts with a clear understanding of who our target customers are...and what they really want from us.  But trying to get inside their heads is not always easy.  So, here are our 4 simple questions that have worked powerfully for hundreds of our clients.  

Answering these questions, honestly and completely, will bring you a profound understanding of your customers and help you create hundreds of innovative “customer owning” service and marketing ideas.

Posted by on in Social Media

Our world is changing at such a fast pace, it is hard to keep up. It used to be that when you were applying for a job, you would bring in your resume, have an interview and call some pre-loaded reference that you recommended. Now, the interview is only the beginning, as many different companies will learn all they can about you through digging into your jokes on Twitter, your thoughts on Facebook (if it's public), what you had for dinner on Instagram and much more. Employers do this because their employees ARE their business; they cannot be separated.

Posted by on in Advertising

An article by Donald Cooper, MBA...

Advertising is creative bragging. If you’re not doing anything worth bragging about, save your money!

Posted by on in Strategy

So you’ve got a product idea and your concept development and testing went better than expected. Before you get overexcited and start your full fledge production you will need to do a few more steps in order to ensure that your product is going be successful in the market. 

Posted by on in Strategy

Businesses of any size will create products with IP embedded in them, and considering the IP-related issues at the appropriate times in product development will benefit the business.  

Posted by on in Advertising

What do Dell, Nokia and Blackberry all have in common? Poor New Product Development (NPD). 

Posted by on in Strategy

So, how do you get an idea for a product?


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