New Look, same company.

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Subscribe to this list via RSS Blog posts tagged in Creative

Posted by on in Advertising

An article by Donald Cooper, MBA...

Advertising is creative bragging. If you’re not doing anything worth bragging about, save your money!

Posted by on in Business

An article by Donald Cooper, MBA...

Many businesses make the mistake of defining themselves by what they sell, or by how they do business today.  They’re internally focused and it’s all about them.  Central to my transformational work with companies is to have clients redefine themselves by how they HELP their target customers. This is a simple but powerful shift in thinking. 

Posted by on in Culture

Shirley Temple 2On Monday, September 30th, Looker Andrew Rathwell asked everyone to let our guard down, travel outside of our comfort zones and tackle an eight hour period of #NoEmail in his well written and perfectly planned blog.

The concept behind this initiave was really quite simple - relieve the constant (and at times overwhelming) pressure of e-mail overload and return to the days of human contact and interaction.  Dust off our phones, have face-to-face conversations and most importantly, get to know the people we interact with daily through the long lost art of physical conversation.  

At 8AM on Thursday, October 3rd we accepted this challenge and the results were quite amazing!

Posted by on in Advertising


If you're in business, you will most certainly have business cards. But did you know your business card says more about yourself and your business than what's printed on it?

Posted by on in Creative


Anyone with kids can tell you first-hand what disruption feels like.

No amount of preaching from your friends who had kids first will truly prepare you for how disrupted your life becomes when you have little munchkins with big demands on your time and your mind.

Posted by on in Social Media


Social Media today is like what television was like in the 50's. The medium is new and evolving. The way we are using Twitter and Facebook today is not how we will be using it in five years.

Despite being a new road; a rut has already emerged in how many brands use their social media channels - right next to the deep groove that is baby photos on Facebook and artsy food shots on Instagram.

Posted by on in Culture

Flow can be a scarce commodity these days.

The work world is set up to achieve anything but the "flow" we all crave; even though many people don't even know that they crave it.

Have you ever been working and had the feeling; "Man, I am in the zone!"
The zone, the groove, and "on fire" are all expressions that describe a flow experience.

Tagged in: Creative Culture

Posted by on in Social Media

WHAT IS WOLFCOP?

He's Dirty Harry… Only Hairier.

WOLFCOP is a ridiculous high concept film from a couple of guys, right in your own backyard.  Local filmmakers Lowell Dean, Hugh Patterson… and yours truly, entered a 2 minute concept trailer into a National film competition called CineCoup, with the goal of winning the top prize of (Dr. Evil voice) …$1,000,000 and a guaranteed run in Cineplex theatres across Canada… which is a huge deal for independent filmmakers.

Six months ago there were 92 projects, four being from Saskatchewan.

Today, there are 10 projects that remain… and WOLFCOP is the last Saskatchewan film standing! 

Posted by on in Advertising

While the world obsessively tweets, likes, and pins, you continue to hear rumblings through the marketing industry such as: ‘Print is dead’ and ‘Radio doesn’t work'.

However, much like the career of country legend, Charley Pride, traditions can still remain relevant and useful in 2013 if utilized properly.

Traditional marketing is still a strong tool in raising brand awareness and exposure and when layered amongst a strategic on-line presence it can positively help keep your organization and/or business vibrant and memorable...much like the music of Charley Pride.

Posted by on in Creative

We're looking to add an experienced print and layout designer to our team! Click here for the complete posting!

Tagged in: Business Creative

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