Look Agency Blog
So nice we had to have it twice!
As you may or may not know, our office has been closed since noon on Dec 20th but when my alarm sounded this morning at 6am, it was surprisingly easy to get up and at-er after sleeping in until 10am for the past 16 days.
I woke up with a jump in my step, eager to get back to the office, and not just because I was excited to make the healthy breakfast shake as part of my typical new years resolution.
It was because I had the chance to rejuvenate my creative juices during the Christmas break. A chance to re-focus my energy, both in my career and in my personal life. I guess you could say it’s like a mini sabbatical that comes ones a year.
One of the unique aspects of the culture at Look Matters is a thing we call "Wins and Kudos".
It used to be called "The Meeting with Beer" but then we noticed that the "Wins and Kudos" were far more valuable than the free beer.
Every Friday we share our wins and show our gratitude to those who have helped us out during the week.
One of the biggest wins of the week for me would have to be Help Portrait - an amazing event that happens at the same time every year all over the world.
Months of planning and work culminated this weekend with 250 deserving people receiving makeovers, free family photos, and a meal. I could not have done it alone. For that, I give kudos.
By now, it's safe to say that the art behind the compact disc is lost.
Remember the days when being able to hear the latest and greatest music from your favourite band was a voyage? You travelled by car, foot or bike to your nearest record store and feverishly filtered through plastic tab after plastic tab hoping and wishing that they carried the album that you just had to hear!
On Monday, September 30th, Looker Andrew Rathwell asked everyone to let our guard down, travel outside of our comfort zones and tackle an eight hour period of #NoEmail in his well written and perfectly planned blog.
The concept behind this initiave was really quite simple - relieve the constant (and at times overwhelming) pressure of e-mail overload and return to the days of human contact and interaction. Dust off our phones, have face-to-face conversations and most importantly, get to know the people we interact with daily through the long lost art of physical conversation.
At 8AM on Thursday, October 3rd we accepted this challenge and the results were quite amazing!
Cognitive dissonance can be extremely painful.
The good news is that it often forces you to adapt or experiment to find the truth.
Some days I love email like melted butter on warm banana bread.
Other days I dislike it with the white hot intensity of a thousand suns.
It reminds me of the little girl with a curl on her head. When she was good, she was very very good, but when she was bad…she was horrid.
Today email is horrid.
Three days with the kids on my own prevented me from my usual habit of picking off emails over the weekend. This morning I am facing an inbox that I am not too proud to admit made me want to call for an adult.
Why must every week start by shoveling out an in-box?
What if you could give yourself a break from your email?
We are going to try it for just one day.
This Thursday October 3rd, 2013 will be the Look Matters #NoEmail challenge.
We may not last much of the day; but we are going to try to kill email…or at least cathartically cut it a bit. The Outbox is going to get it first.
Before it is an “In” in yours, it was an “Out” in someone else’s. If you are not part of the solution, you are part of the problem.
Today, the Look Matters Fun Food Friday (#FFF) crew had the inaugural spin of the brand new 'Wheel of #FFF!' It was quite an exciting time, check out the video and share in the excitement!
Anyone with kids can tell you first-hand what disruption feels like.
No amount of preaching from your friends who had kids first will truly prepare you for how disrupted your life becomes when you have little munchkins with big demands on your time and your mind.
On the afternoon of Thursday, June 27th, 2013 we held our first Social Elevation Seminar at the historic Crave Kitchen & Wine Bar on Victoria Avenue.
The premise of this event was to ..."Learn how to strategically expand your brand using online mediums!"