Blog posts tagged in Idea
So you’ve got a product idea and your concept development and testing went better than expected. Before you get overexcited and start your full fledge production you will need to do a few more steps in order to ensure that your product is going be successful in the market.
If you have been following my previous NPD chapters, you already have a number of product/service ideas. So how do you decide which ones to follow through on?
What do Dell, Nokia and Blackberry all have in common? Poor New Product Development (NPD).
So, how do you get an idea for a product?