The Commercialization stage of the New Product Development is where all of your hard works comes together. The usual steps are product launch, advertising and promotion, and distribution. During this phase we will heavily rely on the critical path analysis to ensure that the customers receive their product when promised.
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In the previous new product development (NPD) chapters we discussed the process of idea generation and screening. Now I will elaborate a process of creating a prototype called Concept Development & Testing phase.