New Look, same company.

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Posted by on in Strategy

This stage of the development cycle is used to test the product on a smaller market and improve the product based on real user experience with it. Software companies often offer free versions of the software to its first beta testers in exchange for feedback. Also getting your product into the hands of early adopters could be very beneficial for your later marketing efforts. This segment of the market is often very influential and other users will follow their lead.  

Posted by on in Advertising

On a recent flight from Panama I encountered three instances of what can be viewed as a false advertising. All three companies, United Airlines, Jugo Juice and Nature Juice were reputable businesses and I am sure their intention wasn’t to appear dishonest. I will first tell you what happened and then we will discuss how these issues can be avoided by being authentic.

Posted by on in Advertising

An article by Donald Cooper, MBA...

Over the years I’ve been asked to judge several Business Card Competitions and what I’ve discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created!  So, here are a few thoughts on how to create a much more effective business card.

Posted by on in Social Media

Most of us start off our week’s the same way: with a yawn and a stretch. Here at Look Matters we like to combat those contagious yawns with our ‘Social Salon’ (patent pending).  If you’re like me, the image that comes to mind is all of us talking about social media and getting our hair ‘did’.  In actuality, a salon was also a place back in the 17th and 18th century where distinguished guests would gather and discuss major topics, usually art.

Posted by on in Business

Your brand is a symbol by which your customer recognizes your company, your product, services and above all your reputation. You company works hard in order to make customers happy with the products and services they provide.  It’s is then your brand that associates your products and services with the reputation and loyalty you’ve earned from your customers.

Posted by on in Culture

Growing up I was a huge fan of Disney and all of their stories.  I’m not exaggerating when I say that I watched the cartoon Robin Hood with the fox at least twice a day in my childhood.   In fact, I used one of the songs from that movie in my wedding! I can recall being in awe of the Little Mermaid, the Lion King, and Aladdin when I saw them in the theatre for the first time.  Needless to say, like most of us, I have a very special and nostalgic place in my heart for Walt Disney and one of their stories. 

Posted by on in Strategy

When it comes to your business you need to have a strategy, especially one that involves social media marketing efforts. If you don’t have a strategy in place, well then you’re not going to be making good progress. At least not the type of progress you hoped for.

So what you’re going to do first is…

Posted by on in Strategy

Marketing promotion revolves around two kinds of strategies push and pull. These strategies are used both for consumers and distributors. Pull strategy is used quite frequently to attract attention of potential buyers; agencies will create newsletters and brochures that pulls consumers to their services or product, while push strategy is from the distributors side, where customers are encourage to buy products from a retail store. 

 

Posted by on in Business


Keeping up with the theme of people beating a path to your virtual door (See Blog 1 Blog 2 Blog 3), we should spend a few minutes about the type of people you'll be inviting over, and one of the ways you can send out that invitation... Facebook.

Facebook is, by all measurements, the most popular social media platform. It’s no longer just for sharing pictures of your vacation or what you ate for breakfast. It’s a powerful marketing tool.

Posted by on in Business


Expand your business through a compelling website


Anyone can build a website. Of course, as a successful business owner, you shouldn’t be content with just any website. You’re a professional, and your business should look professional, too. You should have an interactive website that aligns with your vision and brand and that gives your visitors a reason to stay and return.

Building an interactive website that moves your company forward and engages your customers is what we do best. Don’t take our word for it, however. Check out our portfolio, where you can find websites that are engaging, interactive, and easy-to-use.  In addition, we help you place well in search engines so potential customers can more easily find you.

While your competition might be comfortable using web design companies that produce substandard work (or worse yet build their own websites), you can rest assured knowing that hiring a professional marketing firm that specializes in interactive websites will move your company forward.


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