An old friend quietly passed away this week with little fanfare and not much recognition beyond these few words. To be honest, I don't know how he was even still alive - having long since worn out his welcome and usefulness.
Look Agency Blog
They say that 'Video Killed the Radio Star.' Well... I can say, with some experience, that's not entirely true.
Radio is one of those mediums that people have predicted the 'fall' of many times over, but it continues to reinvent itself time after time. In fact, one of radio's strengths versus other traditional mediums, is its adaptability in changing times. More on that below.
A big part of what I do here at Look Matters is to keep on top on the ways various mediums work in order to help our clients make the best advertising decisions for their dollars. In the spirit of sharing, I'll start with a brief overview of the medium, associated notes about cost, and then list some pros and cons on how it works.
Now that Sunday has finally come and gone, and we are all trying to recover from a frozen banana induced hangover, we can exhale as the newest Arrested Development season lived up to its hyped expectations.
So, you've been planning out your brand new advertising / marketing campaign. You've done your research, set your goals and figured out the message.
That's great, but have you given any thought to the media-mix you'll be using?