I play on a soon to be championship softball team - one can dream - and last night, the question was asked if we would rather lose our wallet or our cell phones?
Look Agency Blog
Our world is changing at such a fast pace, it is hard to keep up. It used to be that when you were applying for a job, you would bring in your resume, have an interview and call some pre-loaded reference that you recommended. Now, the interview is only the beginning, as many different companies will learn all they can about you through digging into your jokes on Twitter, your thoughts on Facebook (if it's public), what you had for dinner on Instagram and much more. Employers do this because their employees ARE their business; they cannot be separated.
Most of us start off our week’s the same way: with a yawn and a stretch. Here at Look Matters we like to combat those contagious yawns with our ‘Social Salon’ (patent pending). If you’re like me, the image that comes to mind is all of us talking about social media and getting our hair ‘did’. In actuality, a salon was also a place back in the 17th and 18th century where distinguished guests would gather and discuss major topics, usually art.
When it comes to your business you need to have a strategy, especially one that involves social media marketing efforts. If you don’t have a strategy in place, well then you’re not going to be making good progress. At least not the type of progress you hoped for.
So what you’re going to do first is…
Marketing promotion revolves around two kinds of strategies push and pull. These strategies are used both for consumers and distributors. Pull strategy is used quite frequently to attract attention of potential buyers; agencies will create newsletters and brochures that pulls consumers to their services or product, while push strategy is from the distributors side, where customers are encourage to buy products from a retail store.
By now, it's safe to say that the art behind the compact disc is lost.
Remember the days when being able to hear the latest and greatest music from your favourite band was a voyage? You travelled by car, foot or bike to your nearest record store and feverishly filtered through plastic tab after plastic tab hoping and wishing that they carried the album that you just had to hear!
'Make sure you check out our Facebook Page!'
'Find us on Facebook'
'We're easy to find, just go to facebook.com/(BUSINESS NAME HERE)'
While I applaud the way businesses are diving into this new and exciting world of social media - which is a vital media layer these days - I got to wondering 'Is the entire 'Find us on Facebook' thing turning into the next '(PHONE NUMBER / ADDRESS)' of the advertising world?
Business deals are tough to make and even tougher to predict if they will work. One sure way to know when a business deal is good is if it is based on a win-win principle. Stephen Covey's The 7 Habits of Highly Effective People explains win-win principle quite well and here is a summary of it.
To most of Twitter users, it's obvious that you need a second screen to watch any sport or show on TV. Half of the Super Bowl ads already contain #hashtags!
Social Media today is like what television was like in the 50's. The medium is new and evolving. The way we are using Twitter and Facebook today is not how we will be using it in five years.
Despite being a new road; a rut has already emerged in how many brands use their social media channels - right next to the deep groove that is baby photos on Facebook and artsy food shots on Instagram.
Whether it's Pay-Per-Click, Banner Ads, Pre-rolls, Mid-Rolls, Take-Overs, or whatever the other myriad of things you can do online are called, it can be summed up here as 'Online Advertising.'
Note: This is different from Mobile advertising in a lot of ways, but there are some similarities too. It's also part of Social Media advertising, but there''s more to that too.
Yeah, it's a big deal.