The Commercialization stage of the New Product Development is where all of your hard works comes together. The usual steps are product launch, advertising and promotion, and distribution. During this phase we will heavily rely on the critical path analysis to ensure that the customers receive their product when promised.
Look Agency Blog
It's happening again as I write this; Apple is announcing the new iPhone to all sorts of different pandemonium. The crowds have been gathering outside Apple's flagship 5th Ave store in NYC for over a week now in anticipation of the rumoured September 20th launch.
This time around, Apple is launching 2 phones - the iPhone 5C and the iPhone 5S. Now whatever your take on whether or not the new fingerprint scanner is necessary in a phone - I know there's a lot of you going to be terrified that the NSA could have access to your biological data - or the fact that you can get an iPhone in a new strawberry pink colour/flavour, one thing stays the same; Apple (still) commands an audience.