On a recent flight from Panama I encountered three instances of what can be viewed as a false advertising. All three companies, United Airlines, Jugo Juice and Nature Juice were reputable businesses and I am sure their intention wasn’t to appear dishonest. I will first tell you what happened and then we will discuss how these issues can be avoided by being authentic.
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Businesses of any size will create products with IP embedded in them, and considering the IP-related issues at the appropriate times in product development will benefit the business.
When it comes to your business you need to have a strategy, especially one that involves social media marketing efforts. If you don’t have a strategy in place, well then you’re not going to be making good progress. At least not the type of progress you hoped for.
So what you’re going to do first is…
Find an interactive marketing agency in Regina
If you want to tell as many people as possible about 'where you live' online, you may need some help.
Every business evolves to a point where its owners can no longer manage their own marketing efforts. That’s why you’re reading this article, isn’t it? Your own business has become so busy that all your time is focused on the things you love to do, leaving you with little time for other important things, like marketing.
Last weekend I was at my buddy’s house helping him finish his basement. It’s a common occurrence in my life, because my second love, after marketing and advertising, is home improvement. That was a joke. It was two straight nights of putting down laminate and, every five minutes, without fail, Matty would ask me “who took my Sharpie?” I would stare at him blankly, savour the moment of that puzzled look and ridiculous question, and remind him that it was on his ear.
'A camel is a horse designed by committee' - Vogue Magazine, July 1958
WHAT IS WOLFCOP?
He's Dirty Harry… Only Hairier.
WOLFCOP is a ridiculous high concept film from a couple of guys, right in your own backyard. Local filmmakers Lowell Dean, Hugh Patterson… and yours truly, entered a 2 minute concept trailer into a National film competition called CineCoup, with the goal of winning the top prize of (Dr. Evil voice) …$1,000,000 and a guaranteed run in Cineplex theatres across Canada… which is a huge deal for independent filmmakers.
Six months ago there were 92 projects, four being from Saskatchewan.
Today, there are 10 projects that remain… and WOLFCOP is the last Saskatchewan film standing!
So, you've been planning out your brand new advertising / marketing campaign. You've done your research, set your goals and figured out the message.
That's great, but have you given any thought to the media-mix you'll be using?
The short answer is no.
Last week I read this article in The Globe and Mail - From Twitter to TV, McDonald’s offers answers. While most people will be interested in the story and perhaps have an opinion on the truthfulness of the big corporation, the paragraph that I found most interesting was far below the headline.