We speak so much about “branded content” and how this is quickly becoming the new wave of advertising. It can be a hard concept to grasp at first, and if you learn like the way I do, real world examples help make the case. So, here’s one...
Look Agency Blog
If you were like me and 160 million other people around the world, you tuned into the Emmy Awards last night to see which television shows would be recognized with an award of excellence.
After two hours of frothing at the mouth in frustration watching Netflix original House of Cards draw blanks for their work, it finally happened: “And the award for Best Director of a Drama Series goes to…David Fincher, for House of Cards.”
Mandatory Carriage, is, I kid you not... a VERY dry subject.
A big part of what I do here at Look Matters is to keep on top on the ways various mediums work in order to help our clients make the best advertising decisions for their dollars. In the spirit of sharing, I'll start with a brief overview of the medium, associated notes about cost, and then list some pros and cons on how it works.
Now that Sunday has finally come and gone, and we are all trying to recover from a frozen banana induced hangover, we can exhale as the newest Arrested Development season lived up to its hyped expectations.