Our world is changing at such a fast pace, it is hard to keep up. It used to be that when you were applying for a job, you would bring in your resume, have an interview and call some pre-loaded reference that you recommended. Now, the interview is only the beginning, as many different companies will learn all they can about you through digging into your jokes on Twitter, your thoughts on Facebook (if it's public), what you had for dinner on Instagram and much more. Employers do this because their employees ARE their business; they cannot be separated.
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'Make sure you check out our Facebook Page!'
'Find us on Facebook'
'We're easy to find, just go to facebook.com/(BUSINESS NAME HERE)'
While I applaud the way businesses are diving into this new and exciting world of social media - which is a vital media layer these days - I got to wondering 'Is the entire 'Find us on Facebook' thing turning into the next '(PHONE NUMBER / ADDRESS)' of the advertising world?
Business deals are tough to make and even tougher to predict if they will work. One sure way to know when a business deal is good is if it is based on a win-win principle. Stephen Covey's The 7 Habits of Highly Effective People explains win-win principle quite well and here is a summary of it.
To most of Twitter users, it's obvious that you need a second screen to watch any sport or show on TV. Half of the Super Bowl ads already contain #hashtags!
Social Media today is like what television was like in the 50's. The medium is new and evolving. The way we are using Twitter and Facebook today is not how we will be using it in five years.
Despite being a new road; a rut has already emerged in how many brands use their social media channels - right next to the deep groove that is baby photos on Facebook and artsy food shots on Instagram.