Blog posts tagged in Value
An article by Donald Cooper, MBA...
Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Customers demand value and every business promises it. But there’s a huge lack of clarity about what value really is.
On a recent flight from Panama I encountered three instances of what can be viewed as a false advertising. All three companies, United Airlines, Jugo Juice and Nature Juice were reputable businesses and I am sure their intention wasn’t to appear dishonest. I will first tell you what happened and then we will discuss how these issues can be avoided by being authentic.
If you have been following my previous NPD chapters, you already have a number of product/service ideas. So how do you decide which ones to follow through on?