Electronic Products Recycling Association (EPRA) Saskatchewan is the only government approved electronic recycler in the province. Having lived under a different and well established brand (SWEEP), EPRA Saskatchewan wanted help to continue to get the message across about e-recycling, but this time have it associated with EPRA Saskatchewan.
Enter the Boombox Bus. Rolling around the streets of Regina and Saskatoon with more bass than a New York Symphony, the bus has seen rave reviews from people across the province. This EPRA Saskatchewan execution has seen incredible organic growth through social gaining a wide reach across the province, spreading the brand of EPRA Saskatchewan and the cause of e-recycling. By blending art with strategy, the Boombox Bus is a perfect example of the kind of advertising the world wants more of!