Social Media Strategy
Showcasing an exceptional singing voice with a rooted passion for country music, Tenille Arts was eager to dive into the social waters and build a brand for herself that would help advance her career in the music industry. Already seeing a glimmer of success with cover songs shared on YouTube, she was looking to elevate this success through other avenues on-line.
Grow her on-line audience through the use of other notable social tools. Help get her music heard outside of her usual demographic. Teach her how to properly schedule and share content on-line in an effective and professional manner.
Incorporate a consistent Facebook schedule that would be dedicated to her music, her personal brand and her community . Use Twitter as a tool to have her personal and professional voice heard to an entirely new audience. Keep in constant contact with Tenille and guide her through the social landscape offering advice, consultation and assistance along the way.
Tenille's on-line audience grew substantially in one month's time with content driven interactions reaching a record high. General social interactions saw a 200% plus increase and when placed amongst other highly regarded local musicians, her music stood out in various ways, such as, song plays. The advancement of her social presence also helped her while placing 2nd in the 35th Annual 620CKRM Big Country Talent Show, in the Top 4 of the Big Dog 92.7FM Next Big Thing Contest and prior to her Mainstage performance at the 2013 Craven Country Jamboree.
Background: SED was an idea for a brand extension of the SeedMaster group that sought to promote "social entrepreneurship by design". The challenge was to create the brand (name, logo, identity, core messaging, and launch plan) in time for an event taking place in 3 weeks.
Goals: The main goal was to create awareness and gather applications for the new SED Fund, which would come after the creation of a logo, name, identity, online presence (including splash page, and twitter profile).
Solution: Look Matters held a creative with the SeedMaster team that brought forth the name, logo, and communication plan moving forward. The communication plan was to drive the projects (logo suite, collateral, web page, and twitter profile) in the short term - for the upcoming brand launch - as well as create a time line for the longer term, which included an event plan for the winter, as well as application process and grant development.
Outcomes: The brand was officially launched at the Canadian Farm Progress Show, in June of 2013. The event included the launch of the splash page and twitter profile. Collateral was handed out at the event to drive traffic to the online presence. The event gathered 7 viable applications to the fund which was the crowing achievement of the fund, and created awareness through its 158 twitter followers and 25 RT's.