New Look, same company.

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Work

  • TradeUp Logo

Identity

Background: 
Trade Up is a national website that provides resources to people looking to start a career in the trades.  In conjunction with the Saskatchewan Construction Association, Look Matters was tasked with creating a brand for Trade Up Saskatchewan.

Process: 
We created an icon that speaks to building and construction but also has a subtle upward movement playing on the “Trade Up”.  Given the target audience, we chose a strong type treatment that balances nicely with the icon.

  • EmploymentNetwork Logo
  • EmploymentNetwork BizCard
  • EmploymentNetwork Letterhead
  • EmploymentNetwork Envelope

Identity

Background:
Employment Network sought out to increase the awareness of their brand to reach a wider audience and capitalize on the opportunity presented by Saskatchewan's booming economy. They expressed interest in a corporate identity refresh that reflects their 15+ years of experience of working with great people. 

Goals:
To spread awareness about the quality of service they offer by increasing client base numbers and to create new relationships with potential businesses

Solution:
Work closely with them to build a strategy that would reach their company goals. This began with a brand new Identity Package (logo and stationary) and the re-development and design of their website. 

Outcomes:
Since the roll out of the new identity, Employment Network experienced growth in traffic both physically and online, increasing number of leads, exceeding expectations.


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