Zaba Financial Group is a family operated financial planning company based in Regina and consisting of a father and two sons. The group specializes in working with clientele of all ages and generations, most specifically families.
To develop an identity for the client that would set them apart from other financial groups in Saskatchewan and would showcase their specialty in working with families of all generations.
After meeting with the Zaba team and learning their mission statement from each of their viewpoints, it was decided that their logo needed to be a visual representation of three generations working cohesively. It also needed to exude a level of professionalism and steadfastness. The thumb-nailing of these requirements produced an icon of three lively waves coming together to evoke a sense of togetherness and protection. The three shades of blue were chosen to further represent the generations.
The client was extremely satisfied with the proposed design. A branding package, including different usages of the logo, letterhead and business cards was completed for them, as well as an impressional booklet that included custom photos of each employee and brief information on their values and practices.